With the right mailer and the right list, it’s possible to make direct mail one of your most successful channels. The ROI for direct mail, according to the ANA Response Rate Report, 2021, is 112%-more than any other channel surveyed. Gunderson Direct is a direct mail marketing company headquartered in Hayward, California. Mailing list brokers allow you to rent lists of people who meet your criteria, or you can rent lists from other sources, such as: Once you know who your ideal customer is, it’s time to find them. These are basic demographic questions you should be able to answer about your customer if you’re planning on using direct mail, but the more specific you get, the better your results.įor example, would it be helpful to know if those on your list have hardwood floors, have pets, own stocks, or have asthma? What would you most like to know? Where to find your list When you think about your ideal customers, how would you describe them? Do any of the following factors matter? So who are the right customers? That depends entirely on your business and what you’re selling. For that reason, direct mail is considered more efficient. Unlike less-targeted advertising (e.g., national TV spots, billboards), which speaks to everyone in the hopes that those who are in the target market will receive the message, direct mail speaks only to those buyers most likely to want or need what’s being promoted. Creating a mailing list for a direct mail campaignĭirect mail can work extremely well when an appropriate message lands on the doorstep of someone who wants or needs the product or service being promoted. Some of the most common forms of direct mail include:īesides the item being mailed, the other essential component of a successful direct mail campaign is your list-who you’re going to mail to. Some recipients refer to it as “junk mail” because direct mail generally arrives uninvited. Printgenie is the best direct mail company for real estate. You want to be the one that is still mailing to these people when they finally become motivated. Some people will look at your mail piece for several months or a year before they call you. Postal Service, or other courier service, to a home or business. When you include Text & eMail to your Direct Mail youre likely to quadruple your response. Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S.
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